Social Media Virtual Assistants Who Keep Your Brand Posting
A virtual assistant for social media schedules posts, keeps your content calendar full, replies to comments and messages, repurposes content across platforms, and reports what's working, so your brand stays active without eating your week. KUYA Solutions places Filipino VAs for social media coordination, onboarded to your brand voice and SOPs.
What a social media VA does
Consistency is what most small businesses struggle with on social.
A VA makes it someone's job:
| Task area | What the VA handles | What stays with you |
|---|---|---|
| Content calendar | Planning the weekly calendar from your themes, offers, and events | Priorities and campaigns |
| Posting | Formatting and scheduling posts across your platforms | Final approval (at first) |
| Repurposing | Turning one video, blog post, or job photos into several posts | Raw content and expertise |
| Community | Replying to comments and DMs from approved responses, flagging leads and complaints | Sensitive replies |
| Lead handoff | Logging inquiries from social into your CRM for follow-up | Sales conversations |
| Reporting | A simple monthly summary of reach, engagement, and inquiries | Decisions on what to change |
Social media VA vs. social media manager vs. agency
| Social media VA | Social media manager | Marketing agency | |
|---|---|---|---|
| Main job | Execution: scheduling, replies, repurposing, reporting | Strategy plus execution | Strategy, creative, and often paid ads |
| Your involvement | You set direction and approve | Lower | Lowest, with less day-to-day control |
| Dedicated to you | Yes, set weekly hours | Usually | Shared across the agency's clients |
| Best for | Owners who know their message and need it posted consistently | Brands that need someone to own strategy | Larger budgets and campaigns |
Many small businesses start with a VA: you keep the voice and direction, and the VA makes sure it actually gets posted. If most DMs and comments are customer service questions, pair this with a customer support virtual assistant. Owners who also want their own inbox and calendar covered can look at a virtual executive assistant.
Combine social with admin in one seat
Social media rarely needs 40 hours a week at a small business. A common setup is one Dedicated Assistant who covers social coordination alongside inbox, scheduling, or lead follow-up. KUYA's VAs handle inbox and calendar management, lead follow-up, research, customer support, social media coordination, and other repeatable operational tasks, so one seat can cover several of them. Explore VA staffing to see the roles, or browse more virtual assistant tasks. Social also pairs well with industry seats for real estate, contractors, and dental offices.
Prefer to buy social as a package instead of staffing a seat? KUYA also lists Social — Standard and Social — Plus on the pricing page.
Tools and brand safety
Your VA works in the tools you already use.
Your VA works in the tools you already use, such as your platforms' native business tools, your scheduler, your design templates, and your CRM. A few guardrails keep your brand safe:
- Grant access through business roles on each platform, not your personal password.
- Write a brand voice guide: tone, words you use and avoid, emoji rules.
- Create approved responses for common questions (hours, pricing inquiries, service area).
- Define escalation rules: complaints, press, legal, or anything about money goes to you.
- Start with an approval step for posts, then loosen it once the VA has your voice down.
- Route social leads into your CRM so nothing dies in the DMs. Running HighLevel? See our GoHighLevel virtual assistant page.
AI can help here too: drafting captions, first-pass replies, and routing inquiries, with the VA reviewing before anything goes live. See AI workflows.
Who your social media VA is
Filipino professionals, placed by a US-based team.
KUYA's assistants are Filipino professionals trained through Kuya Academy in Dumaguete, Philippines, and placed by a US-based team with Houston–Galveston roots. Each VA is onboarded against your SOPs and brand guidelines, and hours are aligned to your business day. Learn more about Filipino virtual assistants.
Social media virtual assistant rates
Each role is a one-time setup fee plus a flat monthly rate.
Each role is a one-time setup fee (see pricing) plus a flat monthly rate:
| Seat | Hours | Monthly | Best for |
|---|---|---|---|
| Dedicated Assistant | 20 hrs/wk | $1,697 | Social coordination plus light admin |
| Dedicated Assistant | 40 hrs/wk | $2,797 | Social plus inbox, scheduling, and lead follow-up |
| HighLevel-certified VA | 20 hrs/wk | $1,697 | Social inquiries routed and worked in HighLevel |
Final fit depends on role complexity, hours, and coverage windows, and is confirmed after the Workflow Mapping Session. Third-party software subscriptions are billed separately. Compare with other hiring options in our virtual assistant cost guide.
FAQ
Frequently asked questions.
- What does a social media virtual assistant do?
- A social media VA plans and schedules posts, repurposes content across platforms, replies to comments and messages from approved responses, logs inquiries in your CRM, and reports monthly results. You keep the brand direction and approve sensitive replies.
- How much does a social media virtual assistant cost?
- Through KUYA, a Dedicated Assistant is $1,697 per month for 20 hours a week or $2,797 per month for 40 hours, plus a one-time setup fee listed on the pricing page. KUYA also lists Social — Standard and Social — Plus packages there.
- Is a social media VA the same as a social media manager?
- Not quite. A VA focuses on execution: scheduling, replies, repurposing, and reporting, following your direction. A social media manager also owns strategy. Many small businesses start with a VA and keep strategy in-house.
- Can one VA handle social media and admin?
- Yes. At many small businesses, social doesn't need a full-time seat. A Dedicated Assistant can combine social coordination with inbox, scheduling, or lead follow-up, scoped after a workflow mapping session.
- How do I keep my brand voice consistent with a VA?
- Give the VA a written brand voice guide, approved responses for common questions, and clear escalation rules. Start with an approval step for posts and loosen it once the VA's drafts consistently sound like you.
- How do I give a VA access to my social accounts safely?
- Use each platform's business roles or a shared password manager instead of handing over personal logins. That keeps access auditable and lets you remove it in one step if the seat changes.
Keep posting without living on your phone
Decide what social work a VA should own and what AI can draft.
Book MapFlow, the $497 / 60-minute Workflow Mapping Session, to decide what social work a VA should own and what AI can draft, or request a staffing quote on the same page. See every rate on the pricing page, compare providers with how to choose a VA company in Houston, or read the FAQ. Houston business? See our Houston page. You can also call (956) 828-4672.
About KUYA Solutions
KUYA Solutions LLC was founded by Slade Jones and is based in the Houston–Galveston area, serving small businesses across the US. We place pre-vetted Filipino virtual assistants and build AI workflows into the tools you already use, starting with a mapped workflow instead of a guess.
Let's map the workflow that runs your business without you.
A focused 1:1 session to identify what to delegate, automate, and systemize — so growth stops depending on your hours.